
In order to make the world feel better about itself, Americans need to be smaller, weaker, stupid, and quiet. And that’s not the French or Jimmy Carter talking, it’s our own State Department, courtesy of Karen Hughes.
Yes, that’s right you ugly American you! Starting next month American tourists are going to get an “etiquette” guide so as to not offend or irritate any Europeans we may encounter when traveling overseas. Here’s how a British newspaper has covered our government’s new concern about how Americans behave, along with a few of the 16 etiquette suggestions for us irresponsibly successful and happy rubes:
The reputation of the “Ugly American” abroad is not, however, just some cruel stereotype, but – according to the American government itself – worryingly accurate. Now, the State Department in Washington has joined forces with American industry to plan an image make-over by issuing guides for Americans travelling overseas on how to behave.
The guide offers a series of “simple suggestions” under the slogan, “Help your country while you travel for your company”. The advice targets a series of common American traits and includes:
• Think as big as you like but talk and act smaller. (In many countries, any form of boasting is considered very rude. Talking about wealth, power or status – corporate or personal – can create resentment.)
Oh yeah, I like that one. We must, must make sure we give the impression that Americans are just like them, not successful, not happy, not “big.” We can’t have those Euros feeling bad about themselves, now can we? Funny, but last time I checked, people from around the world were desperate to come to America specifically because we are bigger and better and more exciting.
And that’s only the beginning.
• Save the lectures for your kids. (Whatever your subject of discussion, let it be a discussion not a lecture. Justified or not, the US is seen as imposing its will on the world.)
I’m a little confused here. Children can handle a lecture but adults in another country have to be coddled? Yes, I suppose it would be embarrassing for an American to suggest that setting cars on fire is stupid. Of course, Europe is in the trouble it’s in specifically because no one is willing to face reality. And we certainly can’t inject any. No, that would be “bad” and “offensive.”
• Speak lower and slower. (A loud voice is often perceived as bragging. A fast talker can be seen as aggressive and threatening.)
Hmm, so Euros and others respond to a speech style by turning into wild dogs? And we’re the ones getting a Rule Book?
• Your religion is your religion and not necessarily theirs. (Religion is usually considered deeply personal, not a subject for public discussions.)
Now what do you think the odds are this one applies only to Christians and Jews? And about religion being private these days–that for sure only applies to Christians and Jews. Last time I checked Islam was right out there, cutting peoples heads off, rioting, and blowing other people up. Yeah, Christians and Jews better not have any religious “public discussions” now should we.
• If you talk politics, talk – don’t argue. (Steer clear of arguments about American politics, even if someone is attacking US politicians or policies. Agree to disagree.)
That’s right–as some frog attacks America you are to give the impression that your manhood has just been sucked back up into the cavity from which it originally sprang. This is nothing less than the Jimmy Carter and Bill Clinton Tourist Strategy which, as we’ve seen, only emboldens freakish America-hating pigs–turn away, do nothing, say nothing, cower. And then ask where the nearest bordello is where you can lust in your heart with your cigar.
Keith Reinhard, one of New York’s top advertising executives, who heads BDA, said: “Surveys consistently show that Americans are viewed as arrogant, insensitive, over-materialistic and ignorant about local values. That, in short, is the image of the Ugly American abroad and we want to change it.”
Keith wants to change the way Euros view Americans? Then he better become a neuro-surgeon because they only way that’s going to change is with quite a few Euro brain transplants.
And once again because envious under-achievers from mediocre countries view Americans with resentment because we represent all they will never be, we’re told we had better change. It’s the American who must work to make the inferior and ignorant feel better about themselves. Please. It’s about time Euros, Arabs and others start to worry about our opinion of them, as they face and work to defeat their pathological hatred of freedom and success. Our pretending to be “less than” may appease the natives for a moment, but it will not solve the problem of a lack of self-esteem, depression, and self-loathing, all of which consume the America-hater in the first place.
Now, if the world is now a place where Americans have to pretend to be under-achieving and miserable so foreigners aren’t threatened, why travel to a foreign country at all? Why not spend your hard-earned dollars right here in the beautiful US of A?
Don’t just buy American, travel America, too. Then we can see what all those European touristy cities think of Americans, as they have less of our money pouring into their socialist systems. We might just even be missed, baseball caps and sneakers included.
In the meantime, if you do have to travel, I will be sending in a few suggestions of my own to the State Department for them to add to their little list.
Tammy’s International Etiquette Rules for the Ugly, Pesky, Loud Americans So Europeans Won’t Be So Irritated With Us:
France:
When in Paris, whenever possible set the nearest Peugeot on fire. When in the French suburbs, raid trains as a group, assaulting women and stealing jewelry and money. And don’t forget to should “Allahu Akbar!” while you’re at it. That’ll help you to immediately fit into the crowd. If you could also chase down and kill a young Jewish man while there, you will immediately win the hearts and minds of the “people from the suburbs.” Saying it’s “wrong” to behave like feral savages and that Islamic violence will destroy France will remind the French and “people from the suburbs” of their incompetence, barbarity and will foster resentment and anger toward Americans for, well, reminding them of their incompetence.
Oh, and leave that soap at home.
England:
Remove your two front teeth. A full set of pearly-whites are indicative of a working health care system and access to doctors. It is bound to create envy and resentment. And if you really want to make the English feel comfortable, join one of those roving bands of thugs who assault and mug people at random. No one will ever suspect you’re better than them. Nope.
Germany:
Never, ever deny the Holocaust. It’ll get you arrested and jailed for who knows how long. Next, applaud the Germans for allowing the Iranian soccer team to play in their hosted World Cup, and not yet banning Iran’s holocaust-denying and wannabe genocidal maniac Ahmadenijad as their guest. Mentioning anything about “rank hypocrisy” is bound to create resentment and hostility and make you appear “unfriendly.”
Well, I hope that helps. So when you get that little etiquette book from the State Department, Karen Hughes and the little boys who run “public relations firms” in New York, at least you’ll have that little extra bit of toilet paper you’ll need just in case you get stuck on the train in the London-Paris Chunnel because of power outages and work strikes.
Or, of course, you could finally see the Liberty Bell, Little Big Horn, the town of Tombstone, the Florida Keys, Disneyland, Disneyworld, Washington, DC, New York City and Broadway, the Santa Monica beach, Hollywood, Las Vegas, etcetera, etcetera, etcetera. But then I’m just a tad biased :)
Well….I never! Okay, maybe just once.
…the Liberty Bell, Little Big Horn, the town of Tombstone, the Florida Keys, Disneyland, Disneyworld, Washington, DC, New York City and Broadway, the Santa Monica beach, Hollywood, Las Vegas, etcetera, etcetera, etcetera.
And what do all these places have in common? Why they’re all jam-packed with ugly (literally), smelly european tourists of course!
Too funny. After reading this it just makes me more proud and blessed to be an American which I believe the miserable people who wrote these suggestions wish they were. They can take their 16 etiquette suggestions and put them you know where. Next time I go to Europe I will follow your tips Tammy and be extra loud and whiney. Actually, I dont think theres anything I want to see in Europe any time soon. I like just being a beach bum anyway. Viva America !
The thing I notice is that our horrible manners seem to serve to convince large numbers of people from those places that this is the place to be.
We Americans may have to tread on their territory for busness. However for pleasure I suggest we stay at home where we can be ourselvs and everyone around us is too stupid to know any better.
The only time I’ve spent traveling around Europe was when I was part of the American military that protected their sorry a****. The only place I would want to return to is Scotland.
Tammy, you’ve done it again. Thank you for everything you said. They hate us because, as you said, we represent everything they’re not… hardworking, prosperous, and responsible…and we’re proud of it! as we should be. As for the “hide your religion” rule. We can’t hide it. You don’t have to say anything to offend them because, believe it or not, America is still the only nation that represents Jesus Christ to the world.
If we want to help change Europe we need to just keep on being ourselves. A little American tough love would help them more than anything.
I loved this one from the guide— “Speak lower and slower. (A loud voice is often perceived as bragging. A fast talker can be seen as aggressive and threatening.)”
So they only want Southerners to travel to Europe?
Just a little FYI, you don’t have to be from Europe to be bothered by loud, aggressive talking.
Our government is now officially, completely dis-connected from the American people.
I came to America for over 10 years, and I love Americans, as well as the country that gave me a chance to start a new life. I agree that the logic “if Europeans don’t like Americans, then Americans should change” is dumb.
At the same time, it’s sad to read things like this:
And once again because envious under-achievers from mediocre countries view Americans with resentment.
So, if somebody doesn’t like Americans, it means they are losers? I really don’t think so. I think a lot of Americans do act rude and disrespectful when they are in other countries. When I took my American girlfriend (who btw was going to work for the State Department) to Belarus to visit my family and friends, she really embarassed me, because the whole concept that she was a guest in another country completely escaped her. She acted like she was in some exotic, 55th American state, and such behavior is not uncommon among Americans.
I like Americans a lot, but they are not perfect. So yes, many Europeans don’t like us (I consider myself an American). To say that only Europeans are to blame is not much smarter than to say that only Americans are to blame. Our goal shouldn’t be to get foreigners to like us: it should be, to be the best nation we can be. And I don’t see anything wrong or un-American with saying that there is room for improvement.
Whether the State Departments guidelines will lead to such improvement is a different question. I’m sceptical about it, but I don’t think that all attempts to learn or teach how to behave in other countries should be dismissed.
I am a ‘arm chair traveler’…I travel Europe in the comfort of my own home via The Travel Channel…that way when I’ve finished my tour, I can get up and use a clean bathroom with a shower and I don’t need to worry about drinking the water…this confirms my belief that after I’m done seeing all the wonderful sights in America, I will travel Europe…and believe me, I have a ways to go!!! What are these people in Washington thinking? We need to counter to Europe on how to travel in America, let’s start with here you can bathe daily…
I am going to make this comment at the risk of being fried by you or one of your readers.
I am a non-American, living and working abroad. The advice given by the government is about 80% wrong (or at least I disagree with it)and I will comment about those parts below.
The part that you should listen to, however, is the loudness part. It doesn’t seem to matter where you are…I have seen this happen in Buenos Aires and Thailand, Colombia and Uruguay: I will be anywhere (pub, mall, hotel lobby, museum) and suddenly I will hear thse loud voices overriding everyone. Not arguing; just making their presence felt. And it is always people from the US. Everyone else looks at each other and just shakes their heads.
What you need to understand is that people in most places are subdued and are not ostentatious. They tend to prefer not to draw attention to themselves. It is not meant as an insult when you ask people to follow suit. When I go into someone’s house, I don’t put my feet up on the furniture…this is kinda the same thing.
The part where I disagree with the advice is where they suggest you not defend your position, your country or its policies. That’s garbage. Apart from places where free speech is illegal, I think you should say exactly what you think. If someone is going to be insulting about your country or displays ignorance about its policies to you, then feel free to shoot them down. No one will take offence at that. If they are going to be critical, they open themselves up to response in kind.
Incidentally, the loudness behaviour I noticed abroad seems noticeably absent when I visit the US…there eveyone is invariably courteous, generous, low key and normal. Maybe the best advice is that when you are abroad, just be yourselves.
Hey Blaise, I think you made your point about noisy Americans very well. It makes complete sense and I don’t doubt you at all, but still… is high volume wrong in every setting? and is it enough of a reason for Europeans to hold such disdain and resentment toward us?
I’ll take a leap here and assume most Americans in Europe are on vacation or a short business trip (also known as a vacation). Americans like to enjoy themselves, and we like to share our happy vibe. Maybe if Europeans would look at it like that, they wouldn’t resent the loud voices so much.
Please remember also that there is class distinction among those you said you have met in the States and those who have the time and money to travel to Europe. (I hope I don’t get fried for that one)
I dislike loud, aggressive, obnoxious talking just as much as the next person, but I don’t attribute it to anything more than a lack of thoughtfulness at that moment. (Now, if it happens over and over I permanently remove myself). I guess the point is that I don’t believe the problem is nation-specific.
Karen Hughes, what’d you expect from a Bush crony?
Serious, I’m starting to wonder which president put the most inept cronies on the payroll during their time in office: Grant, Clinton, or, considering Mike Brown, Hughes, and Harriet Miers (dodged a bullet THERE. Cronies haunting the west wing is one thing, haunting the bench of the Supreme Court…BAD!BAD!BAD!) Bush himself.
Wonder about Rummy sometimes too…always thought “Stormin’” Norman would have been a better pick for Sec. of Defense. Wouldn’t hurt to have SOMEBODY on staff that’s actually seen combat. That was a major weakness of the Clinton administration too, come to think of it.
We are all individuals and should be treated as such. No nationality of people should be branded as ignorant, loud, obnoxious etc. but I think we all know that. There are these types in all races as there are pleasant,wonderful a joy to be around in all races. We cannot take serious these suggestions so we poke fun at them. You would think the state department had more important things to do than put out this list that they should know the American people will scoff at. I personally would never purposely make an ass out of myself, that comes without trying way too often and I hate attention except from mabye a girlfriend. When I was in Paris eight years ago I found the people very pleasant and helpful. My daughter was able to go to Europe last year with her history class and one of the things I told her before she left was to remember that she is representing all Americans and to act with the utmost respect for the people of the country she is a visitor in. Also, mind those manners.
I was thinking that in my experience, Americans from different regions tend to speak at different levels and different levels of humility. Cowboy types I have met from Wyoming and such tend to say little and rarely loudly (unless they have something to be excited about.
It comes to mind that a large persentage of Americans engaged in international business live in New York or Los Angeles.
It would take, I think, a great deal of niaveta to believe that this factor has nothing to do with the problem the state department is seeing.
One would think there is truth and certainly some solid display of positive character behind the concept of treating others as you would yourself want to be treated.
It’s unfortunate that many Americans need a reminder on the golden rule, but the need is clearly demonstrated by the comments posted here.
Being a good neighbor, a guest in another’s country and culture, is what we’re talking about here. Turning this into a question of who comes from the greatest country is ridiculous.
Also, America’s dominance and influence on the rest of the world isn’t a question, but a fact. We really do have more of a responsibility to consider what the impact of that is consdiering the great power it imparts. Well, that is if you care about actually being good and great.
Tammy’s take here, and a lot of the comments, simply are not constructive. We benefit greatly from making friends instead of enemies of our neighbors around the world. Yeah, if you’re the strongest, richest, best looking kid on the block, it doesn’t make you less of any of those things when you run around rubbing everyone else’s nose in it. It does however make it harder for you to use those gifts to positive ends when everyone thinks you’re a jerk.