Rosh Hashanah, the Jewish New Year, starts at sundown on Sunday, September 16th. This marks the 5773rd year since Creation, and the beginning of the ten “Days of Awe” prior to Yom Kippur. These are the High Holidays.
Jewish tradition has it that God judges the world at Rosh Hashanah. His judgment goes into His book, and the fate of every man for the coming year is written.
But it’s not yet a done deal. The book is not sealed until Yom Kippur. These are days of self-examination and atonement. Religious Jews who are uncertain of their standing (and that means everybody!) will make a special effort to right any wrongs they may have committed during the previous year. One cannot hide from the Judge of the Universe, but He may be moved by active repentance.
Thus a religious Jew will be particularly inclined towards charitable causes during these interim days. If you’re soliciting on behalf of a beneficial foundation, this could be your best opportunity.
Yom Kippur itself (the 24-hour period starting this year at sundown, Tuesday, September 25th) is a day of fasting and intense ritual. Upon the final blowing of the shofar (ram’s horn), our fates for the coming year are sealed.