This one is called “Feeling Guilty,” and it’s absolutely perfect. Distribute far and wide! You’ll be laughing at the end. Hopefully, we’ll also be celebrating and laughing on November 7th.

IWV’s “Boyfriend” Series Part Of Largest Single All-Digital Advocacy Ad Buy

Today, Independent Women’s Voice (IWV) releases two new ads in their “Boyfriend” series – “Feeling Guilty” and “Mr. Dependable” – as part of an unprecedented, multi-state, multi-million dollar online-targeted advertising buy to educate women about public officials and policies.

IWV is one of several partners in the broad issue education campaign. At $7.4 million, it is the largest single all-digital advocacy online video buy in history, led by Let Freedom Ring (LFR). The campaign, which began this spring, was validated as highly effective by various focus groups, polls and online tests during the summer and therefore was slated for this massive online distribution effort.
Geo-targeting to registered voting independents, the ad buy will run through Election Day in five battleground states: Florida, Ohio, Pennsylvania, Virginia and Wisconsin.

The ads tell a tale familiar to millions of American women. Women, who four years ago were overwhelmingly supportive of Obama, have come to feel disconnected from and let down by the President. His promises for new policies and a better direction have not matched the reality. It has now gotten to the point where women don’t feel obliged to defend his policies.

In turn, women are chalking up their relationship with the President as an experience to learn from and a mistake they will not repeat. Women voters are ready to move on to someone who is more dependable.

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5 Comments | Leave a comment
  1. Maynard says:

    This is the sequel to the “Your first time” Obama video.

    Other possibilities leap to mind. How about a scene in a sleazy bedroom, and we see a couple in bed showing all the trappings of a one-night stand, the kind you regret later. The guy — we see he is Obama — admires himself in the mirror for a quick moment and then turns to the gal and says “That was great! I was great!” He pauses for a beat, and adds an obligatory afterthought, “Was it good for you too?”

    I’ll leave it to our resident feminists to supply the lady’s appropriately acidic response.

    Cut away for a few words of narration, and then cut back to the guy being hustled out the door. His parting words, “Hey, baby, can I borrow a trillion dollars?”

  2. Alain41 says:

    I can see the DB saying; Baby, you mean so much to me that I’ll always remember you as a composite woman who may or may not have existed, but if you did, you were a self-pitying racist. Fowad.

  3. jimbo says:

    Obama was the “first time” for a lot of people, but he never calls the next day.

  4. midget says:

    They should take a scene from Tammy’s playbook where she says he’s a guy that beats you up all the time and then promises never to do it again.

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