twinkies

Yes, Twinkies are returning to store shelves on July 15. What makes them even sweeter is they’re union-free Twinkies 🙂

Via USA Today.

Hostess is betting on a sweet comeback for Twinkies when they return to shelves next month.

The company that went bankrupt after an acrimonious fight with its unionized workers last year is back up and running under new owners and a leaner structure. It says it plans to have Twinkies and other snack cakes back on shelves starting July 15.

Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bare the tag line “The Sweetest Comeback In The History Of Ever.” […]

The trimmed-down Hostess Brands LLC has a far less costly operating structure than the predecessor company. Some of the previous workers were hired back, but they’re no longer unionized.

Hostess will also now deliver to warehouses that supply retailers, rather than delivering directly to stores, said Rich Seban, the president of Hostess who previously served as chief operating officer. That will greatly expand its reach, letting it deliver to dollar stores and nearly all convenience stores in the U.S.

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9 Comments | Leave a comment
  1. Kitten says:

    Long live the Twinkie! Wait, there was no mention of the HoHos?

    I’m getting the warm fuzzies knowing that not only is the Twinkie making a comeback, but that they beat the unions in doing it. WooHoo!

  2. ConservativeSue says:

    I hope Suzi Q’s return too. 🙂

  3. Maynard says:

    I don’t generally stuff my face with Twinkies, and I’m not going to start for the sake of making a political statement. But I do wonder if, for the sake of politics, Michael Moore will make the supreme sacrifice and give up Twinkies.

    The thing I didn’t understand during the original conflict was why it wasn’t possible to break the union? Why were there no options other than pay this particular union for labor or shut down your business entirely? Under some circumstances there are limits to union power, such as when the air traffic controllers went head-to-head with Reagan. I suppose there is a detailed explanation about the possibilities in this case, but I have no idea what it is.

  4. MaryVal says:

    Check out the Twinkies Cookbook. Yes, I own it. A couple of the recipes in this are family favorites. It will make your children and your grandchildren very happy.

    http://www.amazon.com/The-Twinkies-Cookbook-Unexpected-Collection/dp/1580087566

  5. IslandLibertarian says:

    Made without Union Labor?
    Sounds delicious!

  6. dennisl59 says:

    Just in case you missed it, there’s a ‘Countdown Clock’

    http://hostesscakes.com/

    posted 6/25 1110pm Texas[Cream Filling]Time

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