Pretty wonderful.
We hadn’t seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined for great things.
It’s a sequel of sorts to last year’s “Brotherhood,” one of the strongest and best-loved Bud ads in a long time, about a baby Clydesdale and its trainer. Sticking with the baby theme, this year’s spot is about a 10-week-old puppy who keeps escaping his own breeder’s home and makes friends with the Clydesdales on a nearby farm…
In terms of visuals and pacing, the spot is almost absurdly well produced and directed by RSA’s Jake Scott. The scenes come off as both sweet and iconic, small yet grand—particularly the lovely moment, perhaps the ad’s best, where the Clydesdales surround the car of the man who has come to take the puppy away. The plot also taps into Bud’s affinity for dogs, as seen in its ad history, particularly the Dalmatian spots from the late 1990s.
In all, the spot—which premiered on Wednesday’s Today show on NBC—is a very worthy sequel. And whatever else airs on the game, it will surely be among the top five best-liked spots…
What a Heart Warming Ad!
Love it! Looks like another Hallmark Movie classic to me. Hint: the real love story is between the two owners. 🙂
Smiles 🙂
Second viewing: smiles and tears of joy 🙂
Ah, so sweet! I luv it!
beer, horses and puppies. what could be better.
Adorable.