As you’ve heard me note on many occasions, the White House press operation is arguably the most important team for the president and our agenda. For someone like President Trump, who faces constant attack by a hostile legacy media, having the communications team on his side and working together is a must.
Now after various changes, most notably getting some of the swamp out of the WH in the form of the departures of Priebus, Dubke, and Spicer, we may have finally found the right mix. Please do comment as I’m curious as to what you think about the new press team, led by women! My one concern is Ms. Hicks due to her age and inexperience. Yet, the older, more experienced “pros” have certainly screwed up pretty much everything in the country. And it does seem communications out of the White House have been more unified and efficient.
President Trump has filled out the White House press shop, making officials the promotion of longtime adviser Hope Hicks to communications director and appointing former Washington Times columnist Mercedes Schlapp as senior adviser for strategic communications.
They were among four new appointments the White House announced Tuesday, completing a reorganization of the press shop after a major shakeup in July.
Ms. Hicks had served as interim communications director since shortly after the July 31 ouster of Anthony Scaramucci, who served for just 10 days and whose brief tenure triggered the resignation of White House press secretary Sean Spicer.
The other new roles within the White House communications team are Raj Shah serving as principal deputy press secretary and Steven Cheung as director of strategic response.
One of the longest-serving members of Donald Trump’s team is a 28-year-old who had no political experience before the 2016 presidential campaign.
Starting with the administration as director of strategic communications, Hope Hicks has been a regular presence in the White House and is seen as being in the inner circle of Trump’s advisers. She now has her most senior role to date, as she has been named the permanent White House communications director. She was previously given the role on an interim basis.
She began her career in public relations, entering the larger Trump orbit when she worked with the Trump Organization and Ivanka Trump’s fashion line.