In 2008, Obama's motto was, Hope and Change, and in 2012, his motto was, Forward. Jeb Bush has just announced he is considering running for President in 2016 and he signed his letter, Onward.
2008-Hope & Change
2012-Forward
2016-Onward?
Onward to where? Why not Reclaim? Is it supposed to be an, onward Christian soldiers, evocation?
In addition, in Jeb's letter is 'whole lotof football' which has similarities to a speaker dropping g from words when speakin(g).