So no one wants the Volt. And more of no one will want a luxurious version of what they don’t want. In other words, perfect decision making from Government Motors.
GM said Wednesday that it will go forward with plans to build a production model of an electric Cadillac luxury coupe.
The Converj Concept, which was first presented at the 2009 Detroit Auto Show, will be called the Cadillac ELR. The Cadillac ELR will be GM’s luxury version of the Volt…
“The concept generated instant enthusiasm,” Vice President-Cadillac Marketing Don Butler said. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present — the combination of electric propulsion with striking design and the fun of luxury coupe driving.”
The vehicle, which is currently in development, will be powered by a lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator similar to the Chevy Volt. The Cadillac ELR will run primarily on electricity — saving consumers the cost of gasoline and reducing emissions.
Specific details about performance and price have yet to be announced.
Wait, I take all this back. Some people will want the ‘Converj.’ And we know who they are…