The whole marketing campaign for Obamacare continues to be an abysmal failure.
And now: Mom
And of course, the immediate mocking on Twitter:
— Jim Treacher (@jtLOL) March 13, 2014
— Ban Delaycare (@lheal) March 13, 2014
— Jay Caruso (@JayCaruso) March 13, 2014
But why do they continue to roll out such awful, ineffectual tripe?
Via Eric Felten: The Weekly Standard — The Hard Sell: No amount of advertising will make Obamacare attractive to the young
….Californians are currently being hit with a new round of ads—this time they’re being asked, “Are You In?” i.e., part of the in-crowd of soccer players and street musicians who have signed up at the exchange. The state’s Obamacare campaign is slated to spend some $80 million this year, according to the Los Angeles Times. Which is just a fraction of the money being poured into the effort around the country, money being funneled through national groups such as Enroll America….
Ads have failed to deliver because Obamacare’s promoters have asked too much of them. Their overconfidence in the power of marketing is rooted in a quaint disdain for the evils of advertising. It’s long been a tenet of liberal faith that advertising has nefarious, mind-controlling power…. Typical was the White House event in September at which Michelle Obama declared that kids need to be protected from junk-food marketing because they “believe just about everything they see and hear, especially if it’s on TV.”
If this is your view of marketing—that advertising trickery forces people to act against their own interests—then it only makes sense to turn to advertising in earnest if you’ve got a product to hawk that people overwhelmingly dislike. The left has long complained that advertising is compulsion; but now, when it comes to Obamacare, the prospect of compulsion is suddenly very appealing.
The Obama camp’s overconfidence in the power of advertising may also owe something to their experience in political advertising. There’s no doubt that political ads can be tremendously effective….But it’s much harder to shape people’s views when their opinions are informed by their direct experience.
In other words, people aren’t idiots….
But apparently, the same cannot be said about those who are responsible for these ridiculous ads.
Washington Free Beacon: MRC Study: Network TV Not Covering Obamacare Woes
Ellison Barber: Washington Free Beacon — Obamacare Four Years Later