The Federal Trade Commission is going after Pom Wonderful for the ad claiming that drinking their pomegranate juice could help you “cheat death.”
Although this case sounds frivolous, as the WSJ points out in their editorial, Warning: Contains Juice
….The Pom case would establish a precedent that could hold food industry health claims to a standard similar to what the Food and Drug Administration uses for pharmaceuticals. …the commission said any health claims had to be buttressed by two randomized clinical trials… of the kind required for, say, cancer drugs.
Such trials are so costly that the requirement essentially bars a company from discussing emerging science on the health effects of their products.
….In 1984 the FDA criticized Kellogg for advertising the potential benefits of fiber on cancer in its AllBran campaign. The Reagan FTC rightly defended Kellogg and noted that the company’s advertising about fiber content created an industry-wide shift in ingredients, raising the fiber content and giving consumers more options.
The Obama Administration prefers mandates to choice, and the FTC attack on Pom is both an agency power grab and a threat to free speech….
Well, since the FTC seems so concerned with consumers being misled, here’s another deceptive statement that should be immediately investigated:
“If you like your health care plan, you can keep it.”