Now everyone in the UK can breathe a sigh of relief, er, I mean, they can all blow their noses in gender-neutral tissues.
The UK’s most popular tissue brand, Kleenex Mansize, has been forced to clean up its image after consumers complained its name was sexist.
After more than sixty years Kleenex is phasing out the Mansize tissues name, deciding instead to call the disposable handkerchiefs “Extra Large” tissues.
Kimberly-Clark, which owns Kleenex, said it succumbed to growing public demand to change the name, despite not itself believing that the Mansize branding suggests or endorses gender inequality….
Sam Smethers, chief executive at feminist campaign group, the Fawcett Society, praised the move, saying: “Rebranding mansized tissues is not to be sneezed at. Removing sexist branding such as this is just sensible 21st century marketing. But we still have a long way to go before using lazy stereotypes to sell products is a thing of the past.”….