**Promoted from the TAM Wire, posted by Patricia**

The Romney Campaign need to do more to counter the DB attack ads – this is a good beginning but I would like something a bit stronger – just sayin.

The Romney campaign is taking some significant risks with this commercial. One is that it repeats the false charge Obama has made against Romney, reminding viewers that Obama claimed Romney “shipped jobs overseas.” Another risk is that it is deliberately sharp in its language about Obama, telling viewers that he “lied” and is running a “dishonest campaign.” The Romney campaign is showing an increased willingness to encounter these risks, however, in order to take the fight to Obama–and to show its own supporters that it is not afraid to do so, much as Romney showed yesterday in his address to a somewhat hostile NAACP crowd.

The payoff for Romney is earned media, since the ad will be debated by journalists today and for the rest of the week, as well as renewed confidence from conservatives that he intends to take the risks necessary to win.

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1 Comment | Leave a comment
  1. pamelarice says:

    Meh, a little weak. But at least it’s something…

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