I (Maynard) feel compelled to say something, but I don’t know what. I have no reasoned arguments to lay out, no conclusions. I had a personal reaction to an event, that’s all. My reaction struck me as somehow important, but I don’t know what to make of it. So I’ll set down some words and see where we go.

If you saw that Detroit/Clint Eastwood commercial, you’ll know what I’m talking about. If you didn’t, then never mind.

I’m not going to posture. There’s too much posturing in this world: Feigned indignation, feigned approval, whatever. For example, I don’t really much care how much golf Obama plays, and I think most people are with me on this. Every president stands accused of inappropriate recreation. The pundits gripe, and sometimes their gripes are reasonable and sometimes they’re nonsense. I’m not saying I have no opinion. I think golf is a stupid and rather vulgar game. I’ve never played golf and I never will. But Obama will not win or lose my vote based upon his golfing habits.

The golf thing is an example of the sort of argument that appeals to the gut rather than the head. And I listen to my gut, but I’m also skeptical. Feelings are not to be trusted. That, by the way, it what bugs me about Star Wars, the way those Jedi knights keep telling each other to trust their feelings. That’s bulsh*; dangerous bulsh*. You know who trusts his feelings? The guy with road rage that tries to push you into the ditch, that’s who! Don’t trust your feelings! Feelings are full of [deleted]!

But feelings should be contemplated. Why do I feel this way? What is driving me? Is there an internal need that I should indulge, or should I deny it? Feelings, like a prisoner in the dock, deserve a fair hearing.

So I saw that Detroit commercial. And I felt a shudder of spontaneous revulsion run through my body. There was something terribly unclean about what I saw, something that made me blanch at the thought of ever buying anything that came out of Detroit.

Why did I react that way? I’ll give the reasons that come to mind, but I’m not sure this covers it. Feelings, as I said, are unreasonable.

Detroit was a marvelous, industrial city. The wages were high, the productivity was great. And then it went to seed. It took its wealth for granted; it consumed more and more relative to its production.

Check it out. “The total of both cash compensation and benefits provided to GM hourly workers in 2006 amounted to approximately $73.26 per active hour worked.” I bet that’s more than most of you people made, probably a lot more. Heck, I’ve got a degree from Starfleet Academy and I do advanced technical design work, and you can hire me for a lot less than the goons on the UAW assembly lines.

So the parasites ate away at the hosts, and when the bankruptcy finally came, the reorganization should have tamed the runaway costs. And to some extent this happened. But the UAW’s bacon was fundamentally hauled out of the fire by Uncle Sam and his big pot of taxpayer dollars. You can blame this on both Bush and Obama. Defenders of the bailouts tell us that, if not for the people’s money, the auto industry would have vanished away, taking millions of jobs with it. Bunk! What would have happened is the auto manufacturers would have reorganized under Chapter 11, and been relieved of onerous burdens to the unions. So the politicians moved in to protect their cronies, at the expense of the bondholders and the stockholders. Obama said he was protecting “workers” by pushing the burden onto “speculators” and of course taxpayers.

I’m thinking of my own retirement. Social Security is broke, and all I’ve got are my own savings. I happened to have some AIG stock in my personal fund. I saw the value of that stock plunge to zero. The bailout didn’t do a thing for people in my position. Ordinary folk are left out to dry, while our tax dollars fund the cronies. They’re too big to fail; you’re not. And we’re told this is a good thing. Doesn’t matter that the assembly line thugs make more money than you; they’re workers and you’re a speculator.

So to listen to Clint Eastwood drone on about how Detroit is coming back, and this is portrayed as a glorious event, an American success story, a triumph of unity and craftsmanship and hard work….I just wanted to vomit. We know what happened; we know who took the people’s money; we see them squandering it on insane boondoggles like the Chevy Dolt. And we’re used to that sort of corruption, we expect nothing less from Washington. But to see this rape of American industry spun and paraded as wonderful thing…I don’t know, I just want to cry and to vomit.

So the next day (today), I wake up and survey the world and see a lot of people talking about that ad, and I realize that we all pretty much feel the same way. I mean, some people liked the ad, so I don’t mean we all reacted negatively. But we all understand that it was a lie, it was nonsense, it was a colossal redefinition of history. It’s just that some people approve of what was done, and want to see it remembered in favorable terms.

Okay, that’s what I saw, and I had to report this personal reaction, but that’s not really the point I want to make. Here‘s the point:

Why in hell did they run with an advertisement that so many people found so repulsive? I mean, the carmakers normally want to run ads that will be perceived with broad favor or perhaps ignored. They don’t want to pay big bucks to convince large numbers of people to stay away from their products.

This isn’t the first time I’ve seen something like this. I’m recalling a Carl’s Junior advertising campaign from a few years back. The general theme was that people went to Carl’s Junior and ate like pigs. This was portrayed as a good thing. “Our food is so good you can’t help but get messy eating it.” I was repulsed. Without realizing it, I entirely eliminated Carl’s Junior from my orbit. Whenever Carl’s Junior came to mind, I felt a quick flash of “Yech!” and moved on to other things.

So now I’ve got “Detroit” and “Yech!” similarly linked. And it seems that Detroit has done this on purpose.

Yesterday I shrugged and figured I was having an aberrant reaction. But today I know it’s not just me.

More importantly, I think the people that are as repulsed as I am are the class of people that would have been the most likely customers for domestic cars. We’re the ones that want to buy American, the ones that go the extra mile to do the right thing.

On the flip side, the people that were favorably impressed by the commercial would be the ones that believe in government handouts rather than personal initiative. They’re the ones that will buy the import without a second thought.

Something’s going on, and I can’t make sense of it.

Either that or my imagination is acting up.

Clarity will come in time.

Of course, by the time that happens, it will likely be too late.

Okay, I’ve either said what I needed to say, or I’m incapable of saying it. Maybe you boys and girls can take it from here.

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16 Comments | Leave a comment
  1. jeaneeinabottle says:

    I hear you Maynard, I have my own blek thing going on too. Can’t listen or watch Beck after he played the race card on his own audience and he’s getting worse. Don’t even mention Hollywood or movies, I don’t want them to have my hard earned money as they try and destroy us. That feeling is so strong I turned my tv off, the whole thing, there was nothing on without a stab of politics in it. I want to be entertained not insulted, I just said enough. It’s been almost 2 months and some days I miss it, but not really. I will not go to Drudge, I know probably silly but I’m done with back stabbers, done. Guess what, I sleep better, that means more to me right now than you can know. I listened to that commercial 3 times and it was depressing and just a bunch of lies. One blogger wrote, would Dirty Harry ask for a bailout?? That says it all.

  2. LucyLadley says:

    During this commercial, I kept thinking what was the motivating force for Clint Eastwood to do this commercial?

  3. FrankRemley says:

    It’s funny. The scenes in the commercial of Detroit supposedly coming back were all filmed in New Orleans. The commercial was a fraud and I guess now I know why I rooted for Eli Wallach in The Good, the Bad, and the Ugly.

  4. ShArKy666 says:

    the eastwood commercial was disgusting cos it intimated that the auto bailouts were a GOOD thing

  5. strider says:

    Much prefer Doris Day or was it Dinah Shore singing “See the USA in your Chevrolet . . . “

  6. ReardenSteel says:

    The motivating force for Clint Eastwood, I believe, was that he is an American who loves his country. Maybe he thinks, as I do, that the message of this ad isn’t, “Yay for bailouts!”, but that the strength of this country, and the key to it’s future prosperity, is US. It is OUR strength, initiative, ingenuity, perseverance, work ethic, guts, that make this country the great engine of freedom it is.

    I know all the history, I was there too. How Obama screwed the stock and bondholders to pay off the unions. In blatant violation of Federal law. I think he should be impeached just for that.

    The ad is really is a coach’s halftime speech to a national audience instead of a team in a locker room. Which is why they placed it just before the second half kickoff. It has no political message, except the ones people ascribe to it after the fact.

    Put images of small businesses, family farms, and companies that became global icons from start-ups the last 20-30 years with Eastwood’s voiceover. Companies like Apple, Starbucks, Dell, Netflix. Something tells me people would stand and cheer that ad. So what gives you the “yeck feeling”? The content of the ad, the company that sponsored it, or both?

    Makes me wonder where we are intellectually when we can’t see the package because we’re obsessed with the wrapping paper. Hard as it may seem to believe sometimes, some messages aren’t political at all. They are just meant to remind us why our country is exceptional. To have us reach for the best in ourselves. That “We the People” aren’t just words, it is precisely why America is a great country.

    The ad, in my opinion, tried to tap into that. Being a former athlete I think it did pretty well. To have us understand that it is Americans, pulling with and for each other, that will dig this country out of the hole it is in. That is all the ad was trying to say.

    Since you brought it up Maynard, golf is a great game. Full disclosure I am a golfer and worked for Callaway Golf 5 years in Austin, Texas. I have loved the game all my life. Learn a hell of a lot about yourself on a golf course. Only vulgar thing about it sometimes is the clothes. I’ll give you that. The smartest, kindest, most succesful, and generous people I have ever known are golfers that I have played with.

    • Maynard says:

      Rearden, what you’re saying makes sense, but you’re arguing theory against reality. The fact is a lot of people reacted to that video with strong distaste; you can’t wave that away by a reasoned argument. As I was saying, feelings are disconnected from reason, and advertising is designed to connect to feelings. It’s not wrong to focus on the wrapping paper in this case, because advertising is nothing but wrapping paper. Your personal reaction is another data point, but a lot of people felt otherwise. That makes the problem a real one, assuming the purpose of the advertisement was to promote the city as a positive example.

      By the way, I’m not faulting Clint Eastwood for any of this. In creating media, you never know what it’s going to look like until it’s put together in its final form. This project could have projected an entirely different tone using the very same Eastwood material. I’m assuming that they sent Eastwood a summary that sounded fine, and he went and delivered his lines, and then they cut it into a troubled production. It may be that Eastwood isn’t happy with the results, but that’s the way it goes in Hollywood.

      Sorry if I came across as harsh on golfers. Maybe I’m just jealous.

    • lnbee says:

      Rearden, I agree with you that people are misinterpreting the message. I don’t advocate bailouts and a dangerous precedent was set. But I’d be a liar if I didn’t admit I felt proud when I heard that GM was back on top as the #1 automaker in the world once again.

  7. dennisl59 says:

    Detroit/Democrats or Hiroshima/Atom Bomb.

    Which one is better off now?

    You have 2 guesses and the 1st one doesn’t count.

    posted 2/7 445pm Texas[Miniature Golf] Time

  8. cactuswren says:

    Maynard,
    I believe the best commentary on this was the one that Mark Levin did near the end of his show last night (2/06) It can be heard for free. And that’s all I have to say =) // Except to say sorry to Tammy for mentioning another host on her site : /

  9. Jim Fakult says:

    Maynard
    I couldn’t agree more–and apparently a lot of other people felt the same. Monday morning, before I left for work (I’m on the East Coast, BTW), I searched youtube. The ad had already been taken down. And, although I’m in the devil’s den (DC), I grew up in Cleveland–a similar demographic and economy as De-toit (…think French).

    Growing up, I recall how the unions almost single-handedly changed the infrastructure of my hometown. When I graduated college in ’84, the unemployment rate was 12%; I had to look elsewhere. I recall too, how the unions (members AND leaders) used to “key” parked Toyotas and Datsuns, and how they referred to them as rice burners. The hatred was thick. So, they got what the wished for. Now, there are no automobile assembly plants, and no steel mills. As for me, I have no lost love for unions and, (sad to say) American automobiles. And I’m very happy living in VA, a right-to-work state, driving my Camry. I was repulsed by ALL the GM and Chrysler (include too, the Fiat commercial) advertising, not just this particular ad.

  10. otlset says:

    Intentional or not, Eastwood made Obama’s day.

  11. Squirrel says:

    I have a fuzzy memory of Obama intimidating the GM bond holders and the fund managers into sacrificing their investments. I do not remember the UAW making any sacrifices. After Chrysler was bailed out by the taxpayers, the UAW workers
    thanked us by being video taped by Fox news, getting stoned and drunk. Google it.
    From December 2000 to October 2007, I purchased 3 new GM vehicles. Very happy with each one. I view the bailout of the auto makers a ripoff of the taxpayers. My
    vehicles are now high mileage and will need to be replaced in the near future. I will not replace any of my vehicles before the elections. At this moment, I am not likely to buy another UAW made vehicle. If Detroit is making a comeback on
    crony capitolism, it is not much to hang your hat on.

    I drive around the Washington DC burbs. Mostly Montgomery County, Md. and Northern
    Virginia. Maynard, you are right. The Obama stickers are mostly on Volvo’s,
    BMW’s, Toyota’s, etc. Liberals do not seem to be buying a lot of UAW made vehicles.
    The Republican stickers are on the Ford, GM, and Chrysler vehicles. For the first
    time in my adult life, I may behave like a liberal when I make my next car purchase!

  12. makeshifty says:

    I had a weird reaction to the ad. I wanted to believe it was true, but I had this feeling it’s a lie. We’re not out of the woods yet. I liked Eastwood’s sense of “can do” conviction. That’s the America I’d like to live in. There was a time when we had that sense of ourselves. I don’t think I live in that country anymore, though, not yet.

    Then I saw a parody of the ad on Reason TV, and I found new reasons to not like the original ad. It reminded me that Chrysler is in effect a foreign company, 58% owned by Fiat. It makes a lot of its cars in Canada and Mexico. “Imported from Detroit” seems more like a deceptive slogan (rather than catchy) in light of this.

    I kind of regretted seeing the ad, because it reminded me of what America *used* to be like, not what it is. I hope it will return. Given our past history, I know it can.

  13. Harleyhog36 says:

    Well said, Maynard. I can add nothing…

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