There’s an ebola epidemic coming our way, an insane terrorist army intent on killing us, an incompetent government that wants to know everything about us but keeps us in the dark about them. Nothing to be happy about.
Well, good news, depending on the outcome of an experiment, we may be getting—TA DA—singing roads.
That’s a happy thing, yes? Oh wait maybe not. It’s a social experiment about changing people’s behavior. In this case to reward us, the lab rats, only if we strictly obey the law.
The road was paid for by the National Geographic Channel for a show called “Crowd Control” that premieres in November. The show conducts social experiments to see what changes peoples’ behaviors.
In the case of this singing road people will be rewarded when they obey the law, said Melissa Dosher, with New Mexico’s Department of Transportation.
Is it just me or does the rumble strip rendition of “America the Beautiful” sound a little mournful?