Within hours, the wines were sold out 🙂
The Israel-hating BDS — Boycott, Divestment and Sanctions — crowd want us to believe it is a legitimate means to “help ‘Palestinians’ in their fight for justice.”
But it is really an attempt at demonization and delegitimization of Israel.
They will fail.
As a supporter of boycotting Israel, Mieke Zagt had no intention of boosting the sales of an Israeli wine when she posted on Twitter a picture of the wine on sale at the Hema Dutch supermarket chain.
But her tweet protesting the sale prompted Israel supporters here to mount a social media reaction so successful that the wines sold out at the Hema stores and the campaign became the No. 1 trending topic Tuesday on Dutch Twitter….
Gideon van der Sluis, a Dutch-born Israeli business consultant, and several other pro-Israel advocates began engaging on Twitter with like-minded users about Zagt’s tweet, labeling it with a hashtag meaning “TipFromMieke.” Within 24 hours it became the top-trending item on Dutch Twitter, with people posting pictures of freshly bought bottles.
Within hours, the wines were sold out from the online store of Hema — a huge chain with 525 outlet in the Netherlands alone.
The social network campaign seems to have originated with the hard core of Dutch Israel supporters…,,But it seems to have reached far beyond the Netherlands’ Jewish community of about 40,000 people….
They began selling even faster after Christians for Israel, an international group whose headquarters is just outside Amsterdam, posted an article on its website and Facebook page encouraging its many thousands of readers and supporters to buy Efrat Wines….